Adicolor campaign from Adidas

Take a look at the Adicolor© campaign from Adidas, that was held in Berlin, courtesy of Beinghunted, an online magazine.

First, Adidas put up a series of mostly white flyerposters - branded with the Adidas logo - that encouraged people to tag the billboard. Days later, they came back to those same ads and placed another poster over it. The new poster features the Adidas adicolor show, now with the original tags from the previous poster incorporated into the show design.

Very clever campaign, indeed.