McDonalds Sweden design competition

Another cool marketing idea. This time it comes from Sweden, and from McDonalds. They arranged a design competition where people could send in designs for coffee mugs (paper) that will be launched this summer. They selected a few of them and put them on their webpage inviting people to vote in their favoutite. Three winners have now received 20,000 SEK as a scholarship and their designs will be printed this summer.One of them will also have their mug/design made in porcelain by the Swedish manufacturer Gustavsberg.