Galp human cord

Taking advantage of his connection with Portugal's national football [soccer] team, and its presence in the Fifa World Cup, to be held in Germany next month,Galp, a fuel company from Portugal, launched an online marketing experience that wants to connect Portugal with Germany by a virtual human cord. People just have to sign up to the website and personalize a virtual figure that represents her/him in this virtual human cord. As we are writing this, 125699 people has sign up to be a part of the experience and the human cord is already in Spain and almost crossing the border to France.