It's not happening here, but it's happening now

It's not a new campaign, but a very creative one. Check out the "It's not happening here, but it's happening now" campaign for the Swiss section of Amnesty International. The campaign started on 29 May and was created by Walker Werbeagentur Zuerich. It uses the tagline "It's not happening here but it's happening now", in various languages, from French to German and by using the transparent billboards, the campaign aims to show people what is going on in the world, even if it's not happening in front of them at the bus stop. The ads portray issues in countries like Iraq, China, and Sudan.