KLM customized luggage labels

Here's a marketing action that KLM cleverly introduced to its customers. Here's how it works:

If you're a KLM customer, you can use a photo of your children, a favourite holiday picture, your company logo or choose one of the images pre-selected by KLM and design your own luggage label. Two labels will be made using your design, ensuring you can always recognise your bags among a thousand others. You can also give the luggage labels to someone else as a gift.

This service is only available for bookings made via klm.nl, so you will have to keep your confirmation number ready. A clever idea, nonetheless!!!