Herding Cats for IKEA - an advert by Mother Agency

The “Herding Cats Experiment” was an idea developed by the agency Mother from London for IKEA. It was done in the Wembley IKEA store.

During the time the store was closed, 100 house cats were released inside it to deliver the “Happy Inside” concept to a TV ad and to promote the release of the new 2011 catalogue for the brand.

Take a look at the video with the project's making of