Stella Artois Originally Crafted for Christmas 2010 TV ad

In the commercial, a 1960s continental European setting is the backdrop for an elaborate ice sculpture competition, with competitors vying to impress the panel of discerning judges. It is a playful take on the care and dedication that go into 'crafting' the winning ice sculpture, and relates back to the care and dedication that go into crafting Stella Artois - the beer originally crafted for Christmas