smart fortwo - A big idea for two

Project Title: smart fortwo "A big idea" campaign
Spot Lengths: 5 x :30
Debut Dates: February/March 2011
More Info: bit.ly/​JGsmart




Client: Daimler AG smart

Advertising Agency: BBDO Berlin GmbH
Creators: T. Bazarkaya, T. Hollander, D. Mously, J. Ringena, W. Schneider, A. Fruscella
Consultants: D. Spakowski, S. Schlosser, J. Oelckers, G. Demir
Agency Executive Producer: Silke Rochow

Co-Production Company: Film Deluxe Berlin
Producers: Stephan Pauly, Katharina Strauss
Executive Producer: Glenn Bernstein

Director: Jose Gomez
Co-Production Company: Shilo
Associate Creative Director: Tom Green
Director of Photography: Daniel Ortega
Editor: Josh Bodnar
Character Designer: Ken G. Lee
Animation Director: Brian Covalt
Cell Animation: Max Keane, Melvina Wong, Katherine Morris
Compositing: Tom Green, Nathan Davies, Stephanie Corda, Garrett Marks
Compositing Assistants: Gary Jones, Steven Galvez
VFX Artist: Tim Turner
Storyboard Artist: Mark Pacella
Assistant Editors: Zach Vandlik, Garrett Marks, Chris Halmo
Line Producer: Jeremy Yaches
Development Producer: Sheina Dao
Senior Producer: Hilary Wright
Head of Production: Julie Shevac
Executive Producer: Arthur Portnoy

Finishing Company: Company 3
Flame Artist: Randie Swanberg
Color Correction: Tom Poole, Sean Coleman

Sound Studio: Studio Funk Berlin
Composer: Audioforce Berlin

In this new campaign, “A Big Idea” for smart car, you can watch the beautiful walls and cityscape of Buenos Aires transform with whimsical characters telling the story about love, curiosity and individuality.