EDP Brand Re-Launch TV ad

EDP from Brand New School on Vimeo.

Project Name: EDP Brand Re-Launch
Length: :60
Debut Date: July 1, 2011
Main Project Tools: Adobe Illustrator, Photoshop and After Effects; Apple Final Cut Pro; Autodesk Flame
Client: EDP

Advertising Agency: Sagmeister Inc.
Creative Director: Stefan Sagmeister
Senior Art Director: Jessica Walsh
Illustrations: Jessica Walsh, Stephane Elbaz, Xavi Garcia, Michael Freimuth

Production Company: Brand New School
Executive Creative Director: Jonathan Notaro
Art Director: Christopher Palazzo
Executive Producer: Devin Brook
Producer: Derek Macleod
Designers: Robin Greenwood, Caleb Halter, Phil Intralligi
2D Animators/Compositors: Robin Greenwood, Scott Balles, Andrew Mastrocinque, Hye Sung Park
Additional Artist: Andrew Rothschild

Music Track: by music band The Gift from their most recent album - "Explode"

Sagmeister, Inc. has recently created and introduced a strikingly fresh brand identity for EDP. To help introduce it throughout Portugal and beyond, Sagmeister teamed with BNS to develop an animated storyline using the brand new illustrative visual language. The resulting :60 commercial debuted last week on broadcast and cable television in Lisbon, Portugal, and along with many shorter versions, it is set to continue airing widely across the country and Europe for many weeks to come.