ABSOLUT PURITY - A vision by Simon Schubert

In its perpetual quest for purity, ABSOLUT has called upon German artist Simon Schubert to create an extremely pure work of art.

Thanks to his expert technique of folding pieces of paper, Simon Schubert designs images with different perspectives by mastering shadows and light. No ink, no paint, 100% cellulose paper

Schubert embraced the notion of purity in his process and in the final work--his poster is made of one sheet of chlorine-free cellulose paper and was created without ink using his folding and shadow technique.

The poster appears in a bus shelter on Avenue de L’Opera in Paris. See the making of below.