3M Scotch-Brite | Wash Your Bill

Scotch-Brite teamed up with several restaurants around the city of São Paulo. When people got their bills, they also received an invitation to wash their dishes. In exchange, they could leave the place without paying the check.

Advertising Agency: Grey 141, São Paulo, Brazil
Executive Creative Director: Pedro Cappeletti
Creative Directors: Pedro Cappeletti, Guy Costa
Art Directors: Diogo Dutra, Daniel Prado, Danilo Matos
Copywriters: Pedro Lazera, Paulo Amaral
RTVC: Daniela Toda
Art-Buyer: Cristiane Medeiros
Graphic Producer: Gustavo Santos
Producer: Fernando Moreira(Media Effects)
Published: Mar, 2012