Who's the villain? by Air for Amnesty International

Air has put together a persuasive little video for Amnesty International. It shows a black limo pulling up at the entrance of arms manufacturer FN Herstal. A gangster-type in suit and sunglasses gets out and asks the security guard if he can buy some arms. His boss, who is waiting in the limo, is looking to make a big purchase. The guard is a little surprised but eventually calls the marketing department...you can see what happens in this video. Sufficient to say that the aim of this stunt is to collect a maximum of signatures for a petition demanding that the treaty on arms trade is applied effectively. This just ahead of debates on the subject at the UN on 2nd July.
For action, go to: http://www.amnesty.org/en/campaigns/control-arms

Credits :
Client: Amnesty International
Contacts: Philippe Hensmans, Karen Moeskops
Agency: AIR
Account: Julie De Smedt
CD: Marie-Laure Cliquennois, Grégory Ginterdaele
Copy: Yannick Pringels
AD: Antoine de Bellefroid
TV Producer: Bérengère Lurquin
Production Company: Caviar
Director: Nabil Ben Yadir
Producer: Vanessa Jacob / Audrey Dierckx
Executive Producer: Geert De Wachter
Online development: So Nice
Audio: Sonicville
Actors: La Ligue d'Impro belge, Jean-Claude Dubiez, Xavier Percy, Nicolas Buysse, Jean-Marc Cuvelier
Media: Web