Havaianas - A Grande Virada

[talked in Portuguese]

Advertiser: Alpargatas S.A
Title: A Grande Virada
Product: Havaianas
General Director of Creation: Marcello Serpa
Director of Creation: Sandro Rosa and Luciana Haguiara
Art Director: Ricardo Pocci
Copywriter: João Paulo Testa and Luciana Haguiara
Production: Acaca
Music: B, A, START

To celebrate the 50th anniversary of the Havaianas, AlmapBBDO created this beautiful ad to the Alpagartas, S.A. company, who owns the Havaianas brand where the havaianas history is explained. Combining fantasy and reality, this movie shows that today there are 400 different Havaianas models and introduces a special edition named UNICEF where all proceeds from sales will go to charity