Louis Vuitton Interprets Muhammad Ali's 'Float' with Yasiin Bey and Niels Shoe Meulman

Louis Vuitton pays tribute to The Greatest - Muhammad Ali with the digital experience The Greatest Words.

Spoken Word Artist Yasiin Bey and calligrapher Niels Shoe Meulman revisit the words of Muhammad Ali.

Niels ‘Shoe’ Meulman and the artist formerly known as Mos Def take on Muhammad Ali in Louis Vuitton’s tribute campaign Core Values. This is the latest installment in the video series honoring the legendary wordsmith and inspirational athlete and the calligraphy of NSM is the perfect illustration of the beauty and grace that lies behind the greatest strength.