Design Currency: Icograda Design Week In Vancouver

How do you define the value of design?

The theme of Design Currency 2010 is 'Defining the Value of Design'. To promote the event and play off the ideas of currency and value, 2200 custom bills were designed and printed over and fed through a money counter to create this animation.

Creative credits:

Rethink:
Creative Director: Ian Grais
Art Director: Todd Takahashi
Copywriter: Keri Zierler
Designer: Jeff Harrison
Designer: Rory OSullivan
DP #2: Chris Nielsen
Broadcast Producer: Laura Rioux
Print Producer: Jim Leith
Account Manager: Jillian Yaehne

Giant Ant Media:
Director/DP/Editor/VFX: Jay Grandin
Director/Animator/Editor/VFX: Todd Smith

Wave Productions:
Audio Producer/Engineer: Brandon Edwards
Original music by: Brandon Edwards
Illustrator: Jeff Burgess
Printer: Total Graphics