Journey to Greatness - a Nike design project

Journey to Greatness: LCC from NikeUK on Vimeo.

Alex, Freya, Sarah and Valentina from the London College of Communication take us through their creative inspiration and research on the Journey to Greatness project

Graduates from across the University of the Arts London (UAL) have collaborated with Nike to design a t-shirt collection capturing the intensity, passion, spirit and emotion of an athlete’s ‘Journey to Greatness’.

To provide inspiration, Nike gave each UAL team access to some of the world’s leading athletes: marathon world record holder Paula Radcliffe, men’s 400m hurdles European, Commonwealth and World Champion Dai Greene, British 100m and 200m sprinter Harry Aikines-Aryeetey, and 200m Olympic Gold medallist Allyson Felix. The teams were given guidance by artist Dave White and led by Lawrence Zeegen, Dean of Design at LCC.

Journey to Greatness: CCW from NikeUK on Vimeo.

Cressida, Alistair and Joe from Chelsea, Camberwell & Wimbledon College take us through their creative inspiration and research on the Journey to Greatness project

The Camberwell, Chelsea and Wimbledon (CCW) team were fascinated with the idea of strength as beauty and the fine line between success and failure. They were also keen to avoid sporting clichés and their idea of using a mangle and balloons to “articulate the delicacy of elite level sport” certainly does that.

The team proudly commented “we are happy to have created an outcome that challenged the brief, the client and possibly even the typical Nike target audience.”

Journey to Greatness: CSM from NikeUK on Vimeo.

Henry, Guily, Lucy and Jonathan from Central St. Martins take us through their creative inspiration and research on the Journey to Greatness project

Journey to Greatness: LCF from NikeUK on Vimeo.

Tarang, Avalon, Sharon and Sylvia from London College of Fashion take us through their creative inspiration and research on the Journey to Greatness project

A launch party for the project of the Journey To Greatness was held at 1948 London alongside Dave White and 16 of the University of The Arts London's most talented graduates who have worked alongside Nike's top athletes to interpret 'Greatness' through the world of creative design. Here's a peek...

'Journey to Greatness' launch at 1948 London. from NikeUK on Vimeo.